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Are you truly leveraging the power of revenue to drive your business forward?Sam Oliver discusses the crucial role of revenue in shaping a business The key insight? It's all about focusing on delivering value to the buyer, whether it's a customer or an investor.Understanding the perceived value from the buyer's perspective is vital. It's not about what you think is valuable, but about empathising with the buyer's needs and expectations. By aligning strategies and decisions with the buyer's perception of value, you ensure that every move contributes to the overall success and growth of your business.Key takeaways:Mastering the Art of Exiting a Business: Uncover valuable insights and strategies for a successful business exit that maximises your returns and sets you up for future endeavors.Unlocking the Power of Earn-Out Agreements: Learn how to structure earn-out agreements effectively to ensure a smooth transition and secure additional value for your business post-sale.Navigating the Tech Startup Landscape: Discover proven tactics for building a profitable tech startup, from initial concept to sustainable growth, and position your venture for long-term success.The Art of Successful Business Sales: Explore expert strategies for maximising the value of your business and achieving a favorable valuation multiple in a competitive market.Uncovering Market Needs for Product Development: Gain essential insights into identifying and addressing market needs through effective product development strategies, setting your business up for sustained growth and success.Watch the episode here: https://succession.plus/uk/podcasts-uk/sam-oliver/If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights.Learn more about your ad choices. Visit megaphone.fm/adchoices