Success Beyond Strategy

Mastering Virtual & In-Person Events with Ben Dell from Hey Summit

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Planning a successful event—whether virtual or in-person, for-profit or non-profit,—comes down to strategy and the right tools.

In this episode, I sit down with Ben Dell, founder and CEO of Hey Summit, to explore how to maximize success when planning both virtual and in-person events on your own or using HeySummit.

Ben shares:

  1. The key differences between virtual and in-person events—and how to choose the right format.
  2. How Hey Summit simplifies event planning—from registration to ticketing to email marketing.
  3. The “Rule of Thirds” strategy—why you need to spend equal time planning, promoting, and executing.
  4. How Hey Summit’s built-in email system streamlines communication—including pre-written templates and audience segmentation.

    5. Whether you’re hosting your first event or looking to scale, this episode is packed with actionable insights to help you feel confident and prepared.

    Connect with Ben Dell & Hey Summit:
    • Follow Ben on LinkedIn 
    • Learn more & sign-up for Hey Summit
      • Resources & Ways to Connect:
      • Get Your Preferred Events Calendar – Your go-to resource for must-attend events.
      • Join the Successful Events Insider – Weekly event tips & behind-the-scenes insights.
      • Follow us on Instagram – @cat.roten & @eventhostcommunity
      • Join the Event Host Community – Access the 20+ resources for your Successful Event Journey and connect with like-minded event hosts for support and collaboration. Use code PODCAST for $75 off your annual membership!
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        Success Beyond StrategyBy Catherine Roten