In this episode, Melinda Emerson talks with Kim J. Plyler, CEO of Shawcom Inc., about the importance of a clear company narrative. They cover handling businesses without a brand story, using failure as part of your story, and current communication trends. The discussion includes tips on refreshing your brand story and marketing advice for start-ups, concluded with Plyler's favorite business tools.

(0:00) Introduction and guest introduction: Kim Tyler, CEO of Shawcom Inc.

(1:38) The importance and understanding of a company narrative

(2:50) Handling businesses without a clear brand story

(4:39) Using business failure as a part of a brand story

(6:30) Current communication trends beneficial for small businesses

(7:17) How to refresh your brand story

(8:11) Marketing advice for start-ups

(9:15) Kim J. Plyler's favorite business tools and tips

(10:41) Conclusion: Melinda Emerson's final thoughts and advice