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Mastering your Mum-Marketing Comms for Global vs Local Brands
This month’s trending topic - Global vs Local Brands.
Part 3 – THE MUM SHOPPER
Over the past few years, we have seen an increased focus in Australia on the importance of buying local. Whether it’s because we’re appreciated for higher labour and quality controls or sustainable and pro-environmental practices we know it’s best to support our own economy. But is really a consideration for an everyday Mum-shopper when she’s on the path to purchase? Does it depend on the product category or personal preference? Or in today’s market, is it all about cost? Don’t miss this thoughtful chat with Lexi, one of the Mums in our network, to find out more.
FIND OUT:
Whether she favours local or overseas brands when online shopping. (01:57)
The benefits of buying locally that global brands can’t
compare. (02:44)
Whether the consideration to buy locally is a priority in
her buying journey. (03:22)
Why convenience is essential when deciding between brands.
(04:01)
The benefits of purchasing a global brand over local.
(04:42)
Overall, whether there is greater trust in buying locally
vs globally. (05:35)
The typical path to purchase when discovering a new local
brand. (06:09)
What was it about the local connections that appeal whether
it be brand story, messaging or product ingredients that led her to decision to
buy. (08:22)
How and why she made the decision to swap one of her
favourite local brands to one she found internationally online. (08:55)
Is cost always the deciding factor when looking at local vs
global or does it depend on who we are shopping for. (11:15)
What we’re risking if we’re buying global brands over local.
(15:13) & (25:05)
Whether the high quality standards of Australian products
affects her decision to buy. (17:20)
How the brand’s messaging can help connect with customers.
(19:37)
Tips for global brands to connect with local Mum shoppers
and local partners. (21:02) & (26:30)
The importance of having local brand collaborators. (22:36)
Tips for local brands to sell more to Australian Mums.
(29:43)
Just how much a Mum will consider when presented with a like-for-like
global vs local brand. (30:55)
Follow us https://www.instagram.com/mumpower_au/
Sign up to our network https://www.mumpower.com.au
Find Christie:
Christie
Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/
Find Lexi:
@the.outnumbered.mumma
Special Shoutout to:
@heymamasgroup
@cleanlifeaus
View all episodes
By Christie NicholasThis month’s trending topic - Global vs Local Brands.
Part 3 – THE MUM SHOPPER
Over the past few years, we have seen an increased focus in Australia on the importance of buying local. Whether it’s because we’re appreciated for higher labour and quality controls or sustainable and pro-environmental practices we know it’s best to support our own economy. But is really a consideration for an everyday Mum-shopper when she’s on the path to purchase? Does it depend on the product category or personal preference? Or in today’s market, is it all about cost? Don’t miss this thoughtful chat with Lexi, one of the Mums in our network, to find out more.
FIND OUT:
Whether she favours local or overseas brands when online shopping. (01:57)
The benefits of buying locally that global brands can’t
compare. (02:44)
Whether the consideration to buy locally is a priority in
her buying journey. (03:22)
Why convenience is essential when deciding between brands.
(04:01)
The benefits of purchasing a global brand over local.
(04:42)
Overall, whether there is greater trust in buying locally
vs globally. (05:35)
The typical path to purchase when discovering a new local
brand. (06:09)
What was it about the local connections that appeal whether
it be brand story, messaging or product ingredients that led her to decision to
buy. (08:22)
How and why she made the decision to swap one of her
favourite local brands to one she found internationally online. (08:55)
Is cost always the deciding factor when looking at local vs
global or does it depend on who we are shopping for. (11:15)
What we’re risking if we’re buying global brands over local.
(15:13) & (25:05)
Whether the high quality standards of Australian products
affects her decision to buy. (17:20)
How the brand’s messaging can help connect with customers.
(19:37)
Tips for global brands to connect with local Mum shoppers
and local partners. (21:02) & (26:30)
The importance of having local brand collaborators. (22:36)
Tips for local brands to sell more to Australian Mums.
(29:43)
Just how much a Mum will consider when presented with a like-for-like
global vs local brand. (30:55)
Follow us https://www.instagram.com/mumpower_au/
Sign up to our network https://www.mumpower.com.au
Find Christie:
Christie
Nicholas - Chief Growth Partner - Mumpower | LinkedIn
https://www.christienicholas.com.au/
Find Lexi:
@the.outnumbered.mumma
Special Shoutout to:
@heymamasgroup
@cleanlifeaus