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Mastering Your Personal Brand with Alan Shoebridge
In this episode, Sally sits down with healthcare marketing expert Alan Shoebridge for a conversation about personal branding. Alan shares practical strategies for building a personal brand, navigating organizational dynamics and leveraging social media for career growth. Learn about the importance of your personal brand and how to balance that with your organization’s brand
What We Cover:
Why everyone needs a personal brand, not just people looking for their next job
Why your internal brand (inside your organization) is the most important place to start
Building a Personal Branding framework
Whether AI has a place in building an authentic personal brand (Alan has thoughts!)
The simplest, lowest-lift way to build your brand on LinkedIn
About our guest:
Alan Shoebridge is the Associate Vice President for National Communications at Providence, a national nonprofit Catholic health system spanning the entire West Coast. Alan leads a multi-state team responsible for internal communications, PR, issues management, and thought leadership. He's held senior marketing leadership roles at Kaiser Permanente and Salinas Valley Health, and has 20+ years of direct experience in healthcare marketing and communications. He's a sought-after speaker, writer, and one of the most generous voices in the healthcare marketing world.
Resources Mentioned:
Alan Shoebridge's blog and website - alanshoebridge.com
Connect with Alan on LinkedIn - https://www.linkedin.com/in/shoebridge/
The Leadership Café - a free online community for marketers to connect, learn, and grow: theleadershipcafe.com
Listen on: Apple Podcasts | Spotify | YouTube
View all episodes
By The Leadership CafeIn this episode, Sally sits down with healthcare marketing expert Alan Shoebridge for a conversation about personal branding. Alan shares practical strategies for building a personal brand, navigating organizational dynamics and leveraging social media for career growth. Learn about the importance of your personal brand and how to balance that with your organization’s brand
What We Cover:
Why everyone needs a personal brand, not just people looking for their next job
Why your internal brand (inside your organization) is the most important place to start
Building a Personal Branding framework
Whether AI has a place in building an authentic personal brand (Alan has thoughts!)
The simplest, lowest-lift way to build your brand on LinkedIn
About our guest:
Alan Shoebridge is the Associate Vice President for National Communications at Providence, a national nonprofit Catholic health system spanning the entire West Coast. Alan leads a multi-state team responsible for internal communications, PR, issues management, and thought leadership. He's held senior marketing leadership roles at Kaiser Permanente and Salinas Valley Health, and has 20+ years of direct experience in healthcare marketing and communications. He's a sought-after speaker, writer, and one of the most generous voices in the healthcare marketing world.
Resources Mentioned:
Alan Shoebridge's blog and website - alanshoebridge.com
Connect with Alan on LinkedIn - https://www.linkedin.com/in/shoebridge/
The Leadership Café - a free online community for marketers to connect, learn, and grow: theleadershipcafe.com
Listen on: Apple Podcasts | Spotify | YouTube