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In today's episode we discuss why it's important to represent your personal brand well as you show up for your business on local or national news outlets.

It's totally normal to be nervous for your first few news appearances.  It only means you haven't done it enough times for it to feel like second nature.  Nothing is wrong with you and it doesn't mean anything about your ability to do what you do.

Okay, let's dive into these 5 steps to creating an amazing tv segment for your brand.

1:  Wear one of your best colors - this isn't a time for winging it.  It can make you look older than necessay or vibrant and shine.  It's a no-brainer. You can't get this one wrong. 2. Your outfit should compliment the background of the area your segment will be. 3.  No print and what you should wear instead. 4.  Arrive hair & makeup ready - What the means and how to do it. 5.  How to look confident and own the room.