Discover the essence of crafting a Unique Selling Proposition (USP) and its pivotal role in setting you apart. Delve into the markers and experiences crucial for developing a compelling USP, supported by personal anecdotes and strategies for selling these experiences. Learn how to create a memorable customer experience and differentiate across industries. Explore real-life USP examples that have sparked movements and understand the role of service in adding value to your USP. Conclude with actionable insights on how to identify and hone your own USP for lasting impact.

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