Today’s episode will be a little different. Instead of doing a typical interview, Matt Tringali and I will just have a chat about whatever comes up. We each have some topics in mind and things we want to learn from each other, but we’ll let the conversation flow naturally. I’m recording this mastermind phone call, so you’ll get to be a fly on the wall for our conversation.

Before Matt got into property management about a decade ago, he worked in real estate sales. In that role, any time he didn’t get a deal, he would take that person out to lunch and ask how he could have gotten their business. The overwhelmingly common response led him to use Facebook today to stay top-of-mind for potential clients.

Given the format of our conversation, you probably won’t be surprised that masterminds are one of the topics we’ll dive into today! If you’re not already sold on how effective they are, I think this conversation will help open your eyes to a way to grow both your business and your knowledge. You’ll learn how valuable peer-to-peer interaction is, and how to start a mastermind of your own if you can’t find an appropriate one to take part in.

We’ll also talk about topics like appreciation, equity, and cash flow, what’s in Matt’s resident benefit package (and how tenants have reacted so far), how virtual offices can function and the learning process involved, the role of a field agent, Matt’s thoughts on review culture, and much more!

 

Learn More About Today’s Guests:

Matthew Tringali on Facebook

Group 15 Real Estate on Facebook

Group 15 Real Estate

 

In This Episode:

[01:18] - Matt and Steve start things off with some small talk about decor and out-of-town auto-responses.

[02:12] - What is Matt doing on Facebook to get new business or brand awareness?

[04:16] - Matt digs deeper into brand awareness and why it’s tricky to put a value on it.

[06:56] - We hear about what Matt’s working on these days, and he and Steve chat about peer-to-peer interaction.

[08:48] - Does Steve have any advice for people out there who aren’t in a mastermind on how to get started with one?

[11:31] - Picking the deep-dive topic for a mastermind is pretty democratic in Matt’s case, we learn.

[14:31] - Steve doesn’t want to get distracted from growing the management business, so he has some resistance to doing a deep dive into his sales process on the tenant side, he explains.

[16:49] - We learn that Matt has a real estate agent who helps with the lease renewal process.

[19:01] - How has Steve been doing with getting clients to buy more properties? He answers, then Matt shares his own perspective.

[22:25] - Property managers have a duty to make a conversation about leverage, equity, and so on as simple as possible so owners can understand it, Steve points out.

[23:11] - What does Steve use for his monthly newsletters?

[23:45] - We learn about Matt’s resident benefit package, and how little pushback there has been so far.

[27:01] - Steve and Matt talk about virtual offices.

[30:34] - Every now and then, you get some pushback about having a virtual office instead of a physical presence, Matt points out.

[32:17] - Matt explains that the field agent is designed to be the eyes and ears of the property manager.

[33:48] - What are the latest tools that Steve is into for property management?

[35:41] - Steve talks more about the two aspects of HubSpot.

[37:22] - What is Steve doing in terms of video content to go along with the blog articles that he has been talking about?

[39:26] - We learn about Kolbe scores, and how they relate to having different kinds of content for your audience.

[41:21] - Matt talks more about his videographer and what they’ve been doing with video content.

[42:52] - How are reviews going for Matt, and what is his thought process around them?

[45:45] - We hear more about driving reviews to satellite offices.

[47:18] - Which consultants that Steve has worked with has he found to be the most valuable?

 

Links and Resources:

Sign Up for LeadSimple (don’t forget to use referral code STEVE)

Apply for The List Mastermind

Matthew Tringali on Facebook

Group 15 Real Estate on Facebook

Group 15 Real Estate

BDM Academy

333 Social Media

Todd Breen

Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk

Think and Grow Rich by Napoleon Hill

Brad Larsen

Brandon Hall

MailChimp

HubSpot

Rently

Marcus Sheridan

Tuft & Needle

Kolbe

Grant Cardone

Strategic Coach

Juicy Results