The Japanese word “Ikigai” means 'a reason to live' or 'a reason to jump out of bed in the morning', and it may be the key to personal happiness. It's the place where your needs, desires, ambitions, and satisfaction meet. A place of balance. Small wonder that finding your ikigai is closely linked to living longer. In this episode, Mark talks about finding balance in your life and business using Ikigai.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals while remaining accountable.

In today’s podcast, Mark explores:

Ikigai - an intersection of four concepts

Recent documentaries about Blue Zones

Are you doing something you love?

Is you current stress due to the holidays?

Make a list of things you don’t love, to get them off your plate

What are you good at?

Can you get paid for what you love?

Smiling, gratitude, nature, and other life secrets to happiness

What’s your win for the week?

Resources/Links:

Book: Ikigai

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

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Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

In this episode, Mark breaks down and attempts to bust some of the main myths when it comes to business. From groupthink to pizza party rewards, tune in to hear what employees are really experiencing underneath certain business myths.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, and set and achieve goals while remaining accountable.

In today’s podcast, Mark explores:

Groupthink and its pros and cons

Selecting team members who agree with you

Hot wash after military missions

Emotions in the workplace

Performance and rewards

The 3 things employees want

Rewards and motivation

Reach out to us with future podcast topics

Resources/Links:

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

Lean Methodology/lean manufacturing, also called Kaizen, was developed in Japan by Toyota. It is a Japanese business philosophy that concerns the processes that continuously improve operations and involve all employees. Lean methodology is improvement in productivity as a gradual and methodical process. In this episode Mark chats with CPA Michael Messner about the use of Lean Methodology to bring about real change in your business.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals, while remaining accountable.

• Lean methodology - what is it?
• Run your business as if you want to sell it tomorrow
• Lean Methodology origins
• The 5 Steps and how to apply them
• Final words - continuous improvement
• Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about

Michael Messner

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

Have you been kicked in the gut by your business? Recovering from failure can be a great learning experience. In this episode, Mark chats with Chris McNaughton, a Director at Palmer Bruyn Surveyors, about failing. Chris shares his own experience of failing and how it helped shape his future business success.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals, while remaining accountable.

• Looking at failure in a new light
• Chris’s experiences with comebacks
• Daily habits, to-do lists
• Keep an eye on the horizon every day
• Being community-minded
• Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about

Palmer Bruyn

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

Are you hiring new team members just because “you really like them”? Have you considered your actual business needs? In this episode, Mark chats about this topic with expert recruiter Deon Haar to make sure your recruitment strategy really works for your company.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals while remaining accountable.

• Mistakes people make in recruiting
• Re-evaluate open positions for your needs
• Don’t just hire a younger ‘you’- account for your weaknesses & needs
• Recruiters need a lot of information from both sides to make a match
• Job aspects candidates are focused on in interviews
• Making the recruiting experience positive from the outset
• Be strategic, meet the market, create a great hiring experience
• Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about

Deon Haar - Talent United

Book: The Power of Moments

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

Psychologically there may be other reasons that potential clients express objections to purchasing your service or service-based product. Whether they object to your price, or say, “I’ll need to think about it,” - Mark explains what they’re really saying, and gives you simple responses to overcome each objection. With these tools in your team’s arsenal, you’ll be able to move past these objections and skyrocket your sales conversions.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals while remaining accountable.

• “Too expensive”- is actually a fear of losing money, loss aversion
• Focus on value and transformation instead of cost
• Are there consequences to ‘not’ purchasing your service or ‘inaction’?
• Risk reversal - money-back guarantees
• “It won’t work for me/my company/my industry” - don’t move too quickly, build trust
• “Let me think about it/I need more time” - the potential client will not advance in the next 6 months
• Showing the value and the cost of waiting
• The best time was ‘yesterday’ - things won’t get better, use the “FOMO” or scarcity
• Objections are actually opening the door for your sales pitch
• With Mastermind, we’ll teach your team these skills so you don’t have to do it!
• Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about

Dan Lok - Sales and Closing

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

What reaction do you want people to have when they see your brand? What’s your brand ‘personality’? Mark shares his five-step process to help identify and document your company’s message. From listing features and benefits, to describing the transformation your customers will experience after working with your service, solidifying your brand message is the key to every process.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals, while remaining accountable.

• Being ‘on message’
• Five-step process for overcoming objections
• What reaction do you want people to have?
• Listing features and benefits
• Your business’ ‘personality’
• What is the ‘transformation’ you provide for customers?
• The ‘inevitability’ of working with your business - what can you guarantee?
• Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

Does it ever feel like everything is falling apart in your business? In this episode, Mark and Nick chat about getting some perspective and what to do when things go wrong in your business. Borrowing some wisdom from the Richard Wiseman podcast Mark looks at some very simple mindset hacks to get you back on track.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals, while remaining accountable.

• Richard Wiseman’s podcast
• What happened to Jonathan Goodman on America’s Got Talent
• How you respond to things going wrong
• Looking at good and bad as learning experiences
• We have to accept there will be bad times
• A famous Samurai philosophy
• Look at solutions, not the problems
• Setting aside ten minutes 2x a week for enjoyable activities
• Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about

Richard Wiseman’s On Your Mind Podcast

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

Visualizing performance can really put things into perspective. In this episode Mark shares his positive experience using the “traffic light” system to measure performance. The Mastermind for Business program uses this system to evaluate program participants, and Mark uses this helpful system for both himself and his own team. The traffic light performance measurement system is a great tool to measure your business’ performance, your team's, and even your own. You'll be amazed how easy this is and yet what a powerful tool it will be in your business.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals, while remaining accountable.

• The ‘traffic light’ system
• Creating KPIs based on the traffic light system
• Visualizing can really help people grasp the situation quickly
• How to use the traffic lights effectively - on yourself and your team
• Mastermind coaching and the monthly traffic light meeting
• Creating a timeline for improvement
• Using the system for customer service or customer satisfaction
• Simple steps require less input from you as a leader - automation
• Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

Mastermind for Business Podcast

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.

Mark is joined by Caroline Creedon in this episode to discuss leadership and management skills and techniques that help you hire the right team and keep them on a positive track. From looking for a ‘fire in the eye’ of potential employees to resetting negative mindsets to catching people doing things right, you’ll hear lots of helpful strategies for elevating your team from good to great.

The Mastermind for Business podcast is powered by Business Accelerator Mastermind, a coaching program that helps service business owners and professionals double their revenue whilst halving their time in the business. Each week, Mark Creedon, a Business Coach at Business Accelerator Mastermind, speaks with some of the best business minds in the world and shares simple, practical steps you can take to create the business you always wanted.

About Business Accelerator Mastermind

Business Accelerator Mastermind is a hands-on practical program aimed at driving results fast. Spearheaded by Mark and Caroline Creedon and a range of highly qualified experts, the program will give you back the freedom you hoped for when you first started your business or professional practice. With his coaching program, Business Accelerator Mastermind, Mark helps business owners maximize their time, set and achieve goals, while remaining accountable.

• How the Apollo Mission team was chosen
• Skills vs. culture
• Helping your team members reset a negative mindset
• Caroline’s leadership background
• Quotes from The One Minute Manager
• The Dale Carnegie course and his theories
• Catching team members ‘doing something right’
• Share our podcast with someone who might benefit, like, and subscribe…and let me know of future topics you’d like to hear about

Caroline Creedon

Book: The One Minute Manager

Dale Carnegie Training

Mark Creedon LinkedIn

Mark Creedon Facebook

Business Accelerator Mastermind

----------

About the Families in Business Podcast

The Families in Business podcast is for family business owners who want to grow a thriving business together, without sacrificing the relationships that matter most.

Each week, Mark and Caroline Creedon bring you honest conversations about the real challenges and opportunities that come with running a business as a family - from scaling and systems, to succession planning, to making sure the business serves your life and not the other way around.

Whether you're in the early growth phase or thinking about passing the business on to the next generation, this podcast will give you practical strategies and a fresh perspective on the family business journey.

----------

About Your Hosts

Mark and Caroline Creedon are business coaches with over three decades of hands-on experience helping Australian business owners build companies that give them more time, money and freedom. They understand the unique dynamics of running a business with family - because they live it themselves.

----------

Subscribe for More

New episodes drop every week. Subscribe so you never miss practical advice on growing your family business, planning for the future, and building something that lasts.

----------

Enjoyed this episode?

If this episode resonated with you, please leave a comment or review. It helps other family business owners find the show and join the conversation.