Masters Of Lead Generation

Today's guest sold his first e-learning company for multiple seven figures by the age of 27, after scaling it from zero to millions in revenue. Now he’s building his next venture on his own terms — no big team, no complex operations, and no burnout.

Known for his unscalable consulting model and brutally simple approach to business, he’s turned YouTube videos into a multi-million dollar client engine while proving you don’t need fancy funnels or massive ad budgets to win. His work has helped founders, beginners, and seasoned entrepreneurs alike scale to six and seven figures with lean, fun, and highly profitable models.

Will, welcome to the Masters of Lead Generation podcast!

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⭐  Get My Landing Page & Funnel Templates, Training & Systems (Community): https://www.skool.com/the-obsessed
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💸  Work With Me & My Team To Scale Qualified Leads From Paid Ads (Done For You): https://get.persuasionexperience.com/... 
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0:00 Intro
0:49 Why I Sold My First Business
4:53 Designing Business Around Life
7:44 Finding My Why Beyond Money
13:04 Unscalable Consulting 
16:47 Billionaire Ambitions Explained
21:25 Why Pricing, Copywriting & Confidence Are the Biggest Problems
25:49 Force vs Flow
27:21 Decision-Making Frameworks That Actually Work
31:11 Overcoming Fear With Exposure Therapy
35:23 What Still Scares Me About Business & Life
39:29 How I Use Money to Buy Freedom & Time
43:10 Paid Ads That Print Cash
48:30 Organic vs Paid
51:03 Mindset Shifts: Scarcity vs. Abundance
55:25 Hiring Smart & Staying Profitable With a Lean Team
58:06 Balancing Relationships & Obsession With Work
1:00:10 Momentum: Pressing the Edge While It Lasts
1:05:54 Copycats, Competition & Category of One Thinking
1:11:10 Best Book I've Ever Read

Today's guest runs a high-level mastermind that includes clients like Clarity Ventures and is known for building backend selling systems that turn scanners into buyers, boost show-up rates, and dramatically increase sales team efficiency.

He’s worked closely with names like Tai Lopez and has mastered the art of direct-response marketing, funnel optimization, and selling to rich buyers. From call funnels to hammer-style retargeting strategies, this episode dives deep into how to create high-converting lead gen systems that align sales and marketing for explosive growth.

Jeremy Haynes, welcome to the Masters of Lead Generation podcast.

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CHECK OUT PERSUASION EXPERIENCE:
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Today's guest is an eight figure entrepreneur who has engineered over $10 million in sales through high converting challenge funnels that turn complete strangers into paying customers on autopilot. 

He's crossed the seven figure mark and even done multiple six figure days, earning him the nickname "Runway Billionaire." His biggest challenge funnel generated $1.3 million in just 45 days for a real estate client, and last year he wrote 103 webinars where every single one did six figures in a month. 

He's the founder of Billionaire Marketing, an eight figure entrepreneur, and the king of low ticket domination and high converting challenge funnels.

Maurice Bowman, welcome to the Masters of Lead Generation podcast!

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CHECK OUT PERSUASION EXPERIENCE:
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Today's guest has been in the marketing game for over 15 years and has run hundreds of conversion tests while studying over 3,000 testing scenarios from more than $10-15 million in ad spend across virtually every industry.

He's been a general manager for companies like DigitalMarketer, built his own successful seven-figure agency, and has trained thousands of marketers in CRO, analytics, funnel architecture, email marketing and marketing strategy.

Today, he's going to show us how to master CRO (conversion rate optimization) and how to get more leads and more sales without having to spend more on traffic.

Justin Rondeau, welcome to the Masters of Lead Generation podcast.

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Today's guest is a 26-year-old entrepreneur who built his personal brand Wiz of Ecom from zero dollars to six million dollars, completely with organic traffic.

What started from a single Twitter account with no existing audience transformed into a profitable flywheel generating over six million dollars in revenue across X, LinkedIn and email, without paid ads and without a sales team.

He's the CEO of Mogul Media and works directly with multiple eight and nine figure founders, agency owners and CEOs to turn their content into trust and that trust into pipeline. Before building his personal brand, he was running multiple brands, had ecom companies, a marketing agency, several softwares, and managed about 75 employees.

Today he has over 200,000 followers across platforms and works with clients including a $300 million SaaS company. He is the master of building profitable personal brands through organic traffic and systematic relationship building.

Mubbu, Wiz of Ecom, welcome to the Masters of Lead Generation podcast!

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CHECK OUT PERSUASION EXPERIENCE:
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Today's guest is only 22 years old and already the secret weapon behind some of the internet's fastest growing creators like James Swanwick, Lauren Tickner, and School (Hormozi and Sam Ovens).

He walked away from a full-ride Division 1 volleyball scholarship with a 4.0 GPA to go all in on social media and never looked back. In the past year alone, he's grown his own Instagram from 0 to 50,000 followers in 50 days, took a client's account from 90K to 250K in six months, and helped one student jump from 200 to 10K followers in a week.

With 10 years of social media experience and 20 active employees, he's built a system that allows him to post 4 times daily while spending minimal time actually creating content. One of his clients had to bring on 5 new appointment setters just to handle the lead flow from their viral content growth.

He is the founder of Brand Sharks Agency and the master of rapid Instagram growth.

Danny Seliger, welcome to the Masters of Lead Generation podcast.

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CHECK OUT PERSUASION EXPERIENCE:
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Today's guest has scaled his agency to seven figures in just one year through drop servicing and has built three successful agencies that generate over $140 million annually for their clients. 

Last year alone, one of his agencies generated over 5,000 qualified booked calls from paid ads at just $47 cost per lead. 

He works exclusively with seven, eight, and nine-figure brands (minimum $50K/month revenue) and has helped over 4,000 agencies scale their businesses through his coaching programs. 

He specializes in agency lead generation and client acquisition, with a particular focus on SEO for ecommerce brands - a massively underserved niche where he's become one of the biggest players in the world. 

He is a master of scaling marketing agencies and systematic lead generation. 

Zach Schubert, welcome to the Masters of Lead Generation podcast.

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CHECK OUT PERSUASION EXPERIENCE:
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Today's guest is the CEO of Email Marketing Heroes, a seven figure online business, and widely recognized as one of the world's foremost authorities on psychology-based email marketing. He's helped 7,800 businesses monetize their email lists and has developed a system that generates between $20-$35 per subscriber per month. 

When he tested his complete email framework against traditional sales sequences, businesses saw a 1860% increase in sales.

He spent 17 years as a psychological mind reader and comedian, touring the world and performing for some of the biggest companies globally. He was even asked by the BBC to create a TV show exposing fraudulent psychics. 

His automated email systems are so effective that if he stopped sending live broadcasts tomorrow, he'd still make 80% of his current profit from automation alone. 

Kennedy from Email Marketing Heroes, welcome to the Masters of Lead Generation podcast.

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Kyle Hunt has helped 26 agencies fix their operations since 2024—and today, he’s revealing the exact systems, structures, and strategies that scaled service businesses from $10K/month to $500K/month.

He’s a business investor, entrepreneur, and the former COO of WKND Digital (with a 7-figure exit in 2016), now a trusted advisor to high-performing agencies.

Whether you’re stuck in delivery, firefighting client problems, or scaling too fast to keep up, this conversation is your blueprint for turning chaos into clarity.

Kyle Hunt, welcome to the Masters of Lead Generation podcast.
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Natasha didn’t build an audience. She didn’t run ads. And yet, she still lands $13k–$100k/month retainers with dream clients.

In this episode, Natasha Willis breaks down how she stepped away from the funnel/content grind, got clear on her offer, and rebuilt her agency in a way that actually worked (and felt good to run).

🔥 The “anti-funnel” strategy that actually closes
🔥 Why she stopped doing content, ads, and Instagram
🔥 What most agencies get wrong about positioning + pricing

You don't wanna miss this one!

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