In the cycling world, it sometimes seems that brands put as much effort into marketing as they do into the products themselves. No brand is more recognized for their marketing than Specialized, but did they get it right with the launch of their new Tarmac SL8? The Chumps have some opinions on that, and no, we didn't even discuss the "Speed Sniffer" once. The issue seems much bigger than silly names for ugly parts of the bike.