In this episode, John Werner, President & COO, MAST Travel Network and Archy Arushanyan, National Director, Globus family of brands discuss Avalon Waterways’ innovative approach to river cruising, emphasizing new evening experiences, diverse daytime excursions, wellness programs, and themed cruises designed to enhance guest engagement and satisfaction. Avalon Waterways is pioneering the “Avalon After Dark” program, which transforms the traditional quiet evenings on river cruises into vibrant social and cultural experiences, including dinners under the stars, signature cocktails crafted by an award-winning mixologist, live music, dance parties, and interactive games. The cruise line also offers thoughtfully organized late-night shore excursions in iconic European cities, providing guests safe and memorable ways to explore local nightlife.