The book, Zero

to One: Notes on Startups, or How to Build the Future , presents a new way

of thinking about innovation: it starts by learning to ask the questions that

lead you to find value in unexpected places. From the book,

The next Bill Gates will not build an operating system. The next Larry Page

or Sergey Brin won’t make a search engine. Copying others takes the world from 1

to n, adding more of something familiar. But when you do something new,

you go from 0 to 1. Tomorrow’s champions will not win by competing ruthlessly in

today’s marketplace; they will escape competition altogether, because their

businesses will be unique.

Blake Masters was a student at Stanford Law School in 2012 when his detailed

notes on Peter Thiel’s class “Computer Science 183: Startup.” The notes became

an internet sensation. Before writing Zero to One with Peter, Blake

co-founded Judicata, a legal research

technology startup, and worked at Box and Founders Fund. 

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