We talk to the hugely impressive Peter Moore about his transition from CEO of the mighty Liverpool to founding Santa Barbara Sky in the USL Championship.
He talks about the growth of opportunities in America, building a club from scratch and the importance of community whatever the size of the team.
Peter explains why he and his wife wanted to undertake this opportunity, what Santa Barbara has to offer and the power of the badge.
He describes his 4 C's of leadership, the balance between international growth at Liverpool and keeping the fans happy and whether Oprah will be coming to watch Sky games.
A fascinating discussion about the passion of sport.