One of the major concerns for podcasts is having great guests. Jennifer Spencer, however, believes it goes both ways. She says that to attract better guests, you have to be a better podcast host. You have to improve the game on the host level. You don’t rely on either having a host do everything or having the guest do everything. It should be a joint collaborative effort to really make the most out of every episode. Jennifer shares that taking that relationship-first focus has really helped a lot in terms of matchmaking the right host and guest for each show to end up with a better listening experience for people that are tuning in.

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