Tait Ischia is a copywriter, content strategist and author. His book, ‘Copywrong to copywriter’, is a handbook for anyone who feels like they can’t write to save themselves. In this episode of MATE, we talk about what’s involved in defining a successful content strategy, how to write copy that converts more customers and how to launch … Continue reading MATE 020 – Tait Ischia on content strategy and writing copy that converts sales