MATE: Marketing, Advertising, Technology and Entrepreneurship

MATE 027 – Thomas Barta on how to succeed as a marketing leader

06.26.2017 - By Adam Jaffrey: Digital Strategist and EntrepreneurPlay

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Thomas Barta is a marketer, turned McKinsey partner, turned organisational psychologist, speaker, consultant and author. His book, ‘The 12 Powers of a Marketing Leader’, teaches marketers how to succeed by creating value for their customers as well as creating value for their organisation. Learn how to shift the perception of marketing being seen as a … Continue reading MATE 027 – Thomas Barta on how to succeed as a marketing leader

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