In this episode of the Voice of Experience, Elke and Max are joined by GMR's Joe Leitner to further explore the intersection of AI and creativity. They discuss how AI can enhance creative processes through rapid iteration and democratization of asset prototyping, while also addressing its limitations, such as reinforcing biases and lack of originality. The conversation also touches on the potential of deepfake technology in storytelling and the evolving skill sets required in the creative industry, emphasizing the importance of comfort with discomfort and curiosity in leveraging AI effectively.