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Math Is Hard, A Field Guide to GenZ, Facebook Would be King
MATH IS HARD: Today, we live in a world where 24.3% of Instagram’s 1 billion monthly active users have over 100,000 followers, and close to 5 million accounts have over 1 million followers."
OK, think about it. Do you really believe that a quarter of all instagrammers have 100k or more followers? A little math would show that with a billion MAUs, that would mean every user would have to follow, ON AVERAGE 29,300 creators.
That's patently absurd. If you follow the link you see that the data comes from another study that actually just tested 30k or so BUSINESS INSTAGRAM accounts, where a quarter had more than 100k followers. The clueless author abstracted that to the 1B users.
https://www.adweek.com/media/everyones-an-influencer-now-what/
GETTING TO KNOW YOU - RATHER, THEM: A Guide to Gen Z Through TikTok Trends, Emojis, & Language... There are nearly 3 billion Gen Zs alive today. In 2019, Gen Zs surpassed Millennials to become the largest generation on the planet. And with the oldest Gen Zs still only 26, the generation’s $150 billion in spending power will swell 70% over the next five years. https://digitalnative.substack.com/p/a-guide-to-gen-z-through-tiktok-trends
Facebook Wants to be VR King: With a flurry of moves and acquisitions, Facebook is quickly becoming the leader in VR. Sure, Epic and Snap are certainly doing big things – with Epic likely to be the biggest competitor. I’m a big believer in augmented and virtual reality becoming the next big thing someday. If it happens soon, Facebook might well have it’s next Instagram. If not, well, they might well dominate anyway.
https://www.platformer.news/p/is-facebook-cornering-the-vr-market
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By Jim LouderbackMATH IS HARD: Today, we live in a world where 24.3% of Instagram’s 1 billion monthly active users have over 100,000 followers, and close to 5 million accounts have over 1 million followers."
OK, think about it. Do you really believe that a quarter of all instagrammers have 100k or more followers? A little math would show that with a billion MAUs, that would mean every user would have to follow, ON AVERAGE 29,300 creators.
That's patently absurd. If you follow the link you see that the data comes from another study that actually just tested 30k or so BUSINESS INSTAGRAM accounts, where a quarter had more than 100k followers. The clueless author abstracted that to the 1B users.
https://www.adweek.com/media/everyones-an-influencer-now-what/
GETTING TO KNOW YOU - RATHER, THEM: A Guide to Gen Z Through TikTok Trends, Emojis, & Language... There are nearly 3 billion Gen Zs alive today. In 2019, Gen Zs surpassed Millennials to become the largest generation on the planet. And with the oldest Gen Zs still only 26, the generation’s $150 billion in spending power will swell 70% over the next five years. https://digitalnative.substack.com/p/a-guide-to-gen-z-through-tiktok-trends
Facebook Wants to be VR King: With a flurry of moves and acquisitions, Facebook is quickly becoming the leader in VR. Sure, Epic and Snap are certainly doing big things – with Epic likely to be the biggest competitor. I’m a big believer in augmented and virtual reality becoming the next big thing someday. If it happens soon, Facebook might well have it’s next Instagram. If not, well, they might well dominate anyway.
https://www.platformer.news/p/is-facebook-cornering-the-vr-market