So, turns out human behavior is...complex.... PJ talks about computational social science, networks, human behavior, how things go viral, and why Pi is such a weird number.

PJ Lamberson is an Associate Professor in the Department of Communication at UCLA. He has a PhD in Mathematics from Columbia and previously taught on the faculty at Northwestern and MIT. His research develops and uses tools from the emerging field of computational social science to study how social connections shape human behavior. He has published research in mathematics, communication, ecology, epidemiology, transportation, genetics, political science, network science, economics, and management. PJ is also an award-winning teacher and a frequent consultant and corporate speaker on networks, crowdsourcing, and innovation.