This episode was recorded in January but its the perfect episode to listen to after a boozy St. Patricks day. This is our very first Craft Beer in Canada: Non - Alcohol Edition. 

Mathieu Gagnon is one of two brewing brothers who previously owned an alcoholic brewery identified a gap in the quality non-alcoholic beer market and created Sober Carpenter, now available in all Canadian provinces and 28 US states.

Mathieu explains their arrested fermentation process that prevents beer from exceeding 0.5% alcohol while maintaining flavour integrity.  Their beer is manufactured at Equals Brewing in London, Ontario with national distribution strategies focusing on major retailers. We talk everything from tariffs to distribution in this episode that will give you lots of insight into the the complicated but booming non alcohol beverage market. 

Visit sobercarpenter.com to order any flavour with free delivery on two or more cases, or find select varieties at select grocery stores. 

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Kimia Nejat of Kimia Nejat Realty
 

Marc Zirka - Strategy Up 

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