Matt B. Britton talks with Jason Barnard about Generation AI.

Matt B. Britton is a consumer trend expert, and the founder and CEO of Suzy. Matt discusses the impact of Generation Alpha (born 0-15) and their relationship with AI, positioning them as the first generation to grow up with AI seamlessly integrated into their lives.Matt B. Britton and Jason Barnard discuss how AI will redefine everything from career paths to parenting, education, and business, significantly impacting how we live and work. Matt emphasizes the potential mental health consequences of AI influence on interpersonal relationships.

Matt B. Britton and Jason Barnard also delve into corporate AI adoption and the growing need for AI literacy, both agreeing that AI will disrupt industries, particularly knowledge-based fields. They highlight how AI will redefine traditional job roles, urging professionals to adapt to remain competitive in an increasingly automated world.

What you’ll learn from Matt B. Britton

00:00 Matt B. Britton and Jason Barnard

01:20 Why Did Jason Barnard Say He is Out of Touch With the World When Talking About Generation Alpha?

01:42 What is Generation Alpha?

01:51 What is Generation Z?

01:57 What are Millennials?

02:11 What Did Jason Barnard Emphasize About the Brand SERP of Matt Britton?

02:42 What Did Jason Barnard Find Interesting About Google Associating Matt Britton With Footballers?

02:58 Why Did Jason Barnard Ask Gemini to Find a Connection Between Matt Britton and Footballers?

04:53 What Are the Two Factors the Book Generation AI is About?

05:10 What Does the Book Generation AI Say About How Gen Alpha and AI Will Reshape Society?

05:27 Why Did Matt Britton Write the Generation AI Book?

06:04 How Important Are the People Growing Up with AI Compared to the Actual Technology?

06:18 What Challenges Will Parents Face With Kids Having Easy Access to AI?

06:32 What Impact Could Interacting With Human-Like Bots Have On How Young Kids Understand the Real World?

06:53 What Effect Might Growing Up With AI Have On the Brain Development and Relationships of Gen Alpha?

07:44 What Did Matt Britton Mean by “Other Humans” When Talking About Kids Interacting With AI Tools?

08:18 How Does the Impact of AI on Individuals, Particularly in Tragic Cases Like Suicide, Affect Society?

09:05 What Challenges Do Teachers Face in Keeping Up With Educating Children in the AI Era?

10:12 Why is it Surprising That Copilot Adoption is Slow, Even Though AI is Powerful and Widely Useful?

10:31 What Shift in Cultural Influence Did the Book Youth Nation Highlight About Younger Generations?

11:08 How Has Social Media Empowered Young People to Influence Culture and Society?

11:24 How Will the Generation Alpha Use of AI Influence How Society Adopts and Interacts With AI?

12:22 Why Will Merely Using AI as a Tool Not Be Enough in the Future?

12:34 Why is it Important for Professionals to Fully Understand AI?

13:47 Why is AI Considered Capable of Handling Complex Jobs, Despite Being Seen as Only for Simple Tasks?

14:17 Which Types of Jobs Are More at Risk of Being Replaced by AI?

15:23 What Will Determine Whether Society Accepts the Widespread Use of Advanced AI Technologies?

16:03 What Kinds of Skills or Fields Will Offer Job Opportunities in an AI-Driven Future?

17:10 What Types of Professionals Are Most at Risk of Being Disrupted by AI Advancements?

17:35 How Can AI Demonstrate Creativity and Push Boundaries in Ways Similar to Humans?

19:32 What Should Businesses Do Today to Prepare for Tomorrow With AI?

This episode was recorded live on video May 6th 2025

https://www.youtube.com/watch?v=RyNZteCwNAU

Links to pieces of content relevant to this topic:https://podcasts.apple.com/us/podcast/the-speed-of-culture-podcast/id1617896513https://www.instagram.com/reel/DFy_l5sun95/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==Matt B. Britton

Transcript from Matt B. Britton with Jason Barnard on Fastlane Founders And Legacy. Generation AI

[00:00:00] Matt B. Britton: You are going to see as Gen Alpha, comes of age, their use of AI is going to essentially dictate the way the society ingest AI. Because again, the tool of AI is going to be native to them and they will know no other way. It's far left or far right. Not politically, but the left brain. Right brain, right. And those are the people who are going to be successful. But the people who are in the middle, who are jack of all trades, master of none, the liberal arts professionals, the people who have made a living on maintaining knowledge and selling that knowledge, I think are the ones that are really going to find themselves on the wrong side of this disruption. 

[00:00:35] Narrator: Fastlane Founders and Legacy with Jason Barnard.

[00:00:39] Narrator: Each week, Jason sits down with successful entrepreneurs, CEOs, and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy?

[00:00:58] Narrator: A legacy we're proud of. Fastlane Founders and Legacy With Jason Barnard... 

[00:01:04] Jason Barnard: Hi everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with, a quick hello and we're good to go. Welcome to the show, Matt Britton. 

[00:01:17] Matt B. Britton: Thanks for having me. 

[00:01:18] Jason Barnard: Absolutely delighted. We're going to be talking about Generation AI and you talk about Generation Alpha, which I had never heard about.

[00:01:26] Jason Barnard: And it probably just shows how out of touch I am with the world. There may be other people out there who are as out of touch as I am. And will be interested to know what that is, but you are talking about marketing to them. 

[00:01:41] Matt B. Britton: Correct. So Generation Alpha is currently age zero to 15. The hallmark of Generation Alpha is they are the first generation to grow up with AI in the household.

[00:01:51] Matt B. Britton: So much like Generation Z was the first generation to grow up with a mobile device, such as the iPhone in the household. And millennials were the first generation to grow up with the internet, which is why they're referred to as digital natives. Gen Alpha is going to be ushered in by a technology with power and impact, like what we've never seen before.

[00:02:09] Jason Barnard: Wow. Cool. That's a brilliant introduction. But before we get into the conversation, I look at Brand SERP and here I search for your name Matt B. Britton, because that is what your Knowledge Panel says. So Google believes that your name is Matt B. Britton, and you were telling me that you don't actually systematically use it.

[00:02:27] Jason Barnard: So Google's picked up on that somewhere and it's associating you still with your old company, MLY. And part of what we do at Kalicube is make sure that information is up to date. 

[00:02:40] Matt B. Britton: We'll have to talk about that separately. 

[00:02:42] Jason Barnard: But the other thing I found really interesting is are you an American footballer?

[00:02:48] Matt B. Britton: I'm not. 

[00:02:49] Jason Barnard: Because you're associated with all these American footballers, which I found really curious because I couldn't find any information about you as an American footballer. So I then asked Gemini, can you find a connection between these people? And I found it super interesting to use AI to figure out why Google Search is making that mistake associating you with American footballers when it's actually not your career.

[00:03:17] Jason Barnard: And what it's come up with at the end of the day is if you're watching the video that you are associated with prominent Miami hurricane figures. I would assume that's simply a mistake in the name of the person, i.e., it's another Matt Britain. 

[00:03:38] Matt B. Britton: Yeah, it must be. 

[00:03:39] Jason Barnard: Well, and from our perspective at Kalicube, this is a huge problem. There are so many Matt Brittons in the world.

[00:03:45] Jason Barnard: How does Google know which one is you? 

[00:03:47] Matt B. Britton: Exactly. That's exactly right. 

[00:03:48] Jason Barnard: And in this particular case, it thinks you're the American footballer who played with all these people at Miami. I love this stuff. I spent my entire life digging into this stuff and figuring out why Google and AI are getting it wrong or how we can make it, get them, get it more right or give you the results that you deserve.

[00:04:06] Jason Barnard: And your case was delightful for me. I spent the afternoon digging into this. I had fun. 

[00:04:11] Matt B. Britton: Thanks for digging in there. I was unaware of some of those things. 

[00:04:14] Jason Barnard: Yeah, for me it's just fun.  But you've written a book, which I really want to put up there, Generation AI, and that's coming out from what I understand, literally today.

[00:04:27] Matt B. Britton: It comes out May 6. It's available on presale, but yes, it's coming out today. 

[00:04:31] Jason Barnard: So Generation AI, you've explained briefly what the. How can I say it? Pitch, what's the book? What's the approach? Why are these people so important and why is it so interesting? My personal perspective is, as you say, first generation that will be AI native. Thank you. Brilliant. Thank you. 

[00:04:53] Matt B. Britton: Yeah, so the book Generation AI is really about two factors. It's about this generation, Generation Alpha, which you just explained and how they're going to be different than previous generations, as well as the more broad impact of AI on business, culture and society.

[00:05:10] Matt B.