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Matt Bacak
This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy.
We talk about:
- How to create campaigns that attract BUYERS, rather than just openers & clickers
- A secret 'credit card hack' Matt uses to predict which customers are going to spend the most money with him
- How Matt gets a 58% completion rate on his courses - and 80% of graduates giving him unsolicited testimonials
Matt has performed over 8,000 split tests - data is his religion. Full transcript & resources at https://geniusesofcopywriting.com/matt-bacak
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By Brian Cassingena
4.6
88 ratings
This week's Geniuses Of Copywriting podcast guest is none other than email marketing guru Matt Bacak, creator of the EPC institute, email platform SendEagle.com, and a master of split testing and short email copy.
We talk about:
- How to create campaigns that attract BUYERS, rather than just openers & clickers
- A secret 'credit card hack' Matt uses to predict which customers are going to spend the most money with him
- How Matt gets a 58% completion rate on his courses - and 80% of graduates giving him unsolicited testimonials
Matt has performed over 8,000 split tests - data is his religion. Full transcript & resources at https://geniusesofcopywriting.com/matt-bacak
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