While people are buying more of the products and services they use online, over 90% of purchases are still done the old fashioned way – in person at a local store. But how do you get more of those folks who are using Amazon.com to do their product research, to come to your store when they want to “buy local”?

Matt Chosin, CEO and founder of PriceLocal, shares how his new service streamlines the process of customers moving from their online Amazon research activities, to their neighborhood store to buy the things they want. And why he calls it a “judo move” to use Amazon’s product searches into store traffic and customers you can market to long after the single transaction is completed.