Ms Write Sara Mackay interviews Google Senior Engineer Matt Cutts from the adTech conference in San Francisco.

Matt Cutts from Google

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We are committed to bringing you the now and the next of modern marketing.

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Matt Cutts from Google

Matt Cutts from Google