Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide, discusses branded content and transmedia storytelling.

Check out the The End of TV as We Know It & The Birth of Transmedia slideshow: 
http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia

Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide, discusses branded content and transmedia storytelling. Check out the The End of TV as We Know It & The Birth of Transmedia slideshow: http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia

Matt Doherty, Associate Director of Global Digital Creative &amp; Strategy, Ogilvy &amp; Mather Worldwide, discusses branded content and transmedia storytelling.

Check out the The End of TV as We Know It &amp; The Birth of Transmedia slideshow: 
http://www.slideshare.net/OgilvyWW/the-end-of-tv-as-we-know-it-the-birth-of-transmedia

Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide

Hollywood 2.0 features Peter Katz's interviews with innovators in the entertainment industry. They discuss where storytelling, business, and tech intersect.

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Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide

Matt Doherty, Associate Director of Global Digital Creative & Strategy, Ogilvy & Mather Worldwide