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Matt Eckhart | Seasonality Strategy: How to Maximize Your Off-Season
Matt Eckhart is the Director of Business Development in Home Services at Scorpion. He works with home services business owners to formulate strategies that help them reach their goals.
Seasonality: An Opportunity
In his role, he often sees seasonality as a big challenge for home services business owners.
“It’s really about showing up at the right time with the right messaging for the type of season they (your consumers) are in….”
Whether you’re in plumbing, HVAC, roofing, or pest control, it’s important to adjust your marketing strategy to take advantage of the off-season in a smart way. Matt emphasizes that often, business owners might not realize that providing preventative messaging and information to your audience during this season is good for both you and the consumer.
Seasonality Marketing Strategy
“This is where we kind of come in and say ‘Hey look, traditionally this is your slow period: it doesn’t have to be’.”
Seasonality needs to be part of your overall marketing strategy.
Matt shares that he usually sees business owners making at least 70% of their revenue during the busy season. However, relying on this income stream can cause you to lose revenue if variables like weather get in your way. Intentionally planning for the slow, off-seasons can provide security and diversification of your revenue.
Everyone Benefits
Shifting and adapting your marketing during the off-season to where people are spending their time may mean investing more of your marketing budget in social media platforms, in addition to your more traditional marketing. Sharing preventative messaging to your consumers on these platforms consistently makes your brand more memorable and builds consumer trust.
In addition, with the right seasonality marketing, you can keep your service technicians busy year round and maximize your efficiency in the busy season.
Matt says that providing these preventative measures really does bring a lot of value to people and smart consumers will notice this.
Matt’s Advice
Don’t stop what you’re doing during the off season. Don’t shut off and give up. To succeed and win business, come up with a strategy to stay in front of the people who need you.
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By Scorpion
4.9
1818 ratings
Matt Eckhart is the Director of Business Development in Home Services at Scorpion. He works with home services business owners to formulate strategies that help them reach their goals.
Seasonality: An Opportunity
In his role, he often sees seasonality as a big challenge for home services business owners.
“It’s really about showing up at the right time with the right messaging for the type of season they (your consumers) are in….”
Whether you’re in plumbing, HVAC, roofing, or pest control, it’s important to adjust your marketing strategy to take advantage of the off-season in a smart way. Matt emphasizes that often, business owners might not realize that providing preventative messaging and information to your audience during this season is good for both you and the consumer.
Seasonality Marketing Strategy
“This is where we kind of come in and say ‘Hey look, traditionally this is your slow period: it doesn’t have to be’.”
Seasonality needs to be part of your overall marketing strategy.
Matt shares that he usually sees business owners making at least 70% of their revenue during the busy season. However, relying on this income stream can cause you to lose revenue if variables like weather get in your way. Intentionally planning for the slow, off-seasons can provide security and diversification of your revenue.
Everyone Benefits
Shifting and adapting your marketing during the off-season to where people are spending their time may mean investing more of your marketing budget in social media platforms, in addition to your more traditional marketing. Sharing preventative messaging to your consumers on these platforms consistently makes your brand more memorable and builds consumer trust.
In addition, with the right seasonality marketing, you can keep your service technicians busy year round and maximize your efficiency in the busy season.
Matt says that providing these preventative measures really does bring a lot of value to people and smart consumers will notice this.
Matt’s Advice
Don’t stop what you’re doing during the off season. Don’t shut off and give up. To succeed and win business, come up with a strategy to stay in front of the people who need you.