In this episode of Senior Care Unscripted, Matt Euson, president of Euson Lindsay, shares his journey of the senior care industry by founding a company that focuses on creating home-like, intimate settings for residents. He discusses the challenges faced in financing and building their first facility, the impact of COVID-19, and the success of their unique model that prioritizes individual care and infection control. Eusin also delves into the importance of leadership development, the issues within the insurance and regulatory landscape, and the promising future of senior living geared towards personalized care.