The thing that inspired me to reach out to Matt was a blog post he wrote about how much he hates all the bullsh*t buzzwords and egotistical fakery that seems to fill our industry. Sound familiar?

Matt is the creator of SwimUniversity.com and a number of popular and funny rap videos. His new project is all about coffee.

We hit it off right away and this was a really fun conversation. As much as it pains me to say it, there were a lot of takeaways as well, for those of who listen for that sort of thing. ;)

As always, I had a great time talking to Matt. Enjoy the show!

@mattgiovanisci
MattGiovanisci.com
RoastyCoffee.com
SwimUniversity.com