Matt Goodrich, principal of his New York-based design studio Goodrich, has cultivated an approach that is rooted in collaboration, curiosity, and pursuing the unexpected. With a career that spans more than two decades, including stints at Rockwell Group and AvroKO, Goodrich’s perspective champions the art of storytelling.

Since founding his eponymous firm in 2017, Goodrich, who was recently named Boutique Design's 2024 Designer of the Year, has leaned into projects that push boundaries, taking on challenges that stretch the team’s capabilities, from Ci Siamo, his collaboration with restaurateur Danny Meyer to the UBS Arena in Elmont, New York. The latter, home to the New York Islanders hockey team, challenged the studio, which had little prior experience in either live entertainment or sports venues, to create a unique, hospitality-driven project. It became a defining moment for the firm, reinforcing Goodrich’s ethos: learning by doing and embracing the unfamiliar to create something extraordinary.

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