Matt Hobson - We're not a transaction business, we're a relationships business

My next guest says he disappointed his father when he made the decision not to take over the family's farm in rural Victoria. Instead, a career in aviation lay ahead and these days my guest is one of the founders of Sunshine & Sons on the Sunshine Coast.

He says that the business is not a transaction business, it's a relationships business and in this episode, we'll hear how a major supermarket chain helped the start-up find its feet.