From the bright lights of the music stage to the warm glow of a roastery, Matt King’s journey is a masterclass in following your passion — and building a business from the ground up.

In this episode of the Coffee Roasting Legends Podcast, Matt — founder of Blue Ridge Bootleg Coffee in Sylva, North Carolina — shares how mentorship, grit, and gratitude shaped his transition from touring musician to specialty coffee roaster.

Whether you’re just starting out or looking to grow your coffee business, Matt’s story will inspire you to take your next step with confidence.