The Omnichannel Marketer

Matt Mullenax from Huron on Humanization of Brand and Maintaining Margin on Amazon.


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In this episode, we meet Matt Mullenax, the founder, and CEO at Huron. Huron is a men’s skincare brand. 

Matt shares how his own personal experience with experience with skincare led him to found Huron and fuels his passion and drive as a founder. 

Topics covered in this episode

  • The value of being human and telling relatable stories
  • Immediate feedback loops on DTC and Amazon
  • Price control on Amazon
  • Value of playbooks

Key Takeaways

  • Strive to make your brand human
  • Know your infrastructure pillars
  • Beware of “tried and true” playbooks
  • Being your own consumer is a superpower
  • Play to your strengths

Please let us know your thoughts about the episode!


Where to find Matt Mullenax:

Linkedin: https://www.linkedin.com/in/matt-mullenax-4b4b086/

Twitter: https://twitter.com/MattMullenax

​Website: https://usehuron.com/


Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 


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The Omnichannel MarketerBy Kait Stephens

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