In Episode 11 of The Page 2 Podcast, host Jacob Stoops sits down with Matt Osuch, VP of Audience Development and SEO at Ziff Davis, to discuss what it’s like optimizing and leading SEO strategy across some of the biggest publishers on the internet—including IGN, Mashable, PCMag, What to Expect, and more.

Matt shares a deeply honest look into how he started in development, discovered SEO by accident, and scaled his career across startups, agencies, and publisher powerhouses. From dev-SEO collaboration and internal tools to team accountability and recovering from devastating personal challenges, Matt brings vulnerability, technical expertise, and real-world leadership experience.

🧠 Highlights include: • How to get SEO buy-in from editorial teams without being pushy
• Balancing SEO precision with content speed at media scale
• What to measure when everything changes daily
• Scaling site audits, crawl management, and striking distance wins
• Transitioning from developer to strategist to VP
• Why fixing thin content and improving templates beats just adding keywords
• A powerful story of perseverance after his newborn son faced a life-threatening condition
• How Matt stays present as a leader, husband, and father—even with enterprise SEO on his plate

This episode is equal parts tactical, technical, and emotional—a must-listen for SEOs managing scale, leading teams, or navigating life while trying to stay sharp in a shifting landscape.

Sponsored by Moving Traffic Media

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