eCommerce Scaling Strategies by SalesGenomics

Matt Panek - Facebook Ads account structure for scaling & creative testing process | Shopify & Dropshipping

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Facebook Ads changes so fast that any advice older than a year is most likely already outdated. Facebook algorithm changes, ad testing and scaling methods no longer work, new superior structures get discovered. It’s important to stay on top of the latest strategies and trusted information sources.   


In this webinar Matt from SalesGenomics reveals his lessons from spending over 6 mln USD on ads in 2019 and 2020. He shares:  

  • How to structure your Facebook ads account: campaign, ad sets and ads to test fast, scale fast, maximise ROAS and profit.  
  • How to properly test ad creatives to get fast & reliable results How to use CBO (Campaign Budget Optimisation) properly 
  • Why laser targeted audiences can kill your ads 
  • How you account structure should evolve as you spend more money  
  • Some common structure mistakes that can kill your ROAS and make you unable to scale & how to solve them 
  • Proprietary HYBRID SCALING FUNNEL CAMPAIGN structure that gives you the most stable performance, maximises ROAS and allows you to scale your ads fast

    • Watch the webinar: SalesGenomics - eCommerce Scaling Strategies


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    eCommerce Scaling Strategies by SalesGenomicsBy Matt Panek