Today I have a classic “David & Goliath” story for you.  It’s about an Adelaide-based food distribution company that has been in business for 30 years, but decided to re-invent itself with a new brand & product to take on a market dominated by a very large competitor.   “The Good Crisp Company” are now selling their “world first” product in over 4,000 stores in the US !

Some great learnings in here for all you Entrepreneurs out there, including:

 

-The question all entrepreneurs ask themselves – why hasn’t anyone else done this? AM I WACKY OR AM I GENIUS?

-The importance of LOCAL CONNECTION TO YOUR BRAND when entering new markets

-How FAILURE AT LAUNCH doesn’t mean it’s time to give up

 

It’s a great story and well worth the listen.

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Until next time….keep INNOVATING, OVERCOMING and PROSPERING

      

https://www.theselfmadetheory.com 

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