Russ Reynolds, VP of Sales at FormPiper, sits down with furniture retail operator Matt Pridemore to break down the three software platforms transforming his business. Matt covers DispatchTrack for final-mile delivery and customer communication, Podium for lead generation and Google review management, and FormPiper for taking the friction out of consumer financing. He also shares the three boxes every software solution must check before you buy it and why reducing friction at every touchpoint is the single biggest lever in retail sales. If you're still running your operation on gut instinct and spreadsheets — this one's for you.