Matt Roberts created a newsletter that almost every NCAA Division I Director of Athletics reads everyday. The D1.ticker is one of the primary sources of information covering key business developments throughout the college athletics industry. His business, Drive & Company, exists to make the lives of decision makers in college athletics easier.

• Build trust through consistency
• Act on ideas that add value to customers
• Be realistic about who you are and what you are good at

In this episode, Roberts covers the thought process behind creating the business and how he views value creation around his company's purpose. - The Business of Creativity Podcast - Tai M. Brown