Matt Smith, Founder of Cascadia Healthcare, discusses how we can participate in effective negotiations.  

In this first part of an ongoing series, Matt teaches us the first principle of effective negotiations: When someone comes to us with the "what," we must ask the "why."  Our investigation efforts will uncover their interests, which will allow us to discover how to create value for both parties. 

Matt provides excellent stories that help illustrate his teaching points.  We can all walk away from this episode better prepared and more confident in facing future negotiations. 

Don't miss this first episode in our series!