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Matt Smolin, Hang: Powering Brand Loyalty Programs On-Chain
What if there was a much simpler, cheaper, and more effective way for brands to reward and engage loyal customers?
In a world where the cost of acquiring a customer is rising, many brands are focused on retaining and enhancing relationships with their existing customer base.
But building a loyalty program is challenging. It's expensive to build from scratch, and inherited legacy systems can be clunky. Yes, you can send more marketing emails and SMS messages, but competing for attention is hard. In-person events and personalized customer outreach are great, but they are also expensive and challenging to scale.
But what if in the background, the liquidity and interoperability offered by NFTs meant that brands could create loyalty programs that are both better for consumers and better for brands.
On this episode, host Dana Hork sits down with Matt Smolin, CEO of Hang, to discuss how Hang is addressing these challenges by leveraging NFTs to help brands drive customer retention and lifetime value with simple-to-use, no-code tools.
Matt talks about his own career, how he pivoted his ticket-gated business into a token-gated one, why he's focused on selling into brands, how Hang works, his thoughts on how NFTs will transform loyalty programs, and more.
DISCLOSURE: This podcast episode was NOT sponsored by Hang, and no payment or consideration was provided. However, for full disclosure, I did want to share that between the recording and release of this episode, Hang did sponsor one edition of our weekly Web 2.5 newsletter. For more information, web2point5.io/disclosures.
Show Website:
https://www.web2point5.io
Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe
Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)
DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.
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By Dana HorkWhat if there was a much simpler, cheaper, and more effective way for brands to reward and engage loyal customers?
In a world where the cost of acquiring a customer is rising, many brands are focused on retaining and enhancing relationships with their existing customer base.
But building a loyalty program is challenging. It's expensive to build from scratch, and inherited legacy systems can be clunky. Yes, you can send more marketing emails and SMS messages, but competing for attention is hard. In-person events and personalized customer outreach are great, but they are also expensive and challenging to scale.
But what if in the background, the liquidity and interoperability offered by NFTs meant that brands could create loyalty programs that are both better for consumers and better for brands.
On this episode, host Dana Hork sits down with Matt Smolin, CEO of Hang, to discuss how Hang is addressing these challenges by leveraging NFTs to help brands drive customer retention and lifetime value with simple-to-use, no-code tools.
Matt talks about his own career, how he pivoted his ticket-gated business into a token-gated one, why he's focused on selling into brands, how Hang works, his thoughts on how NFTs will transform loyalty programs, and more.
DISCLOSURE: This podcast episode was NOT sponsored by Hang, and no payment or consideration was provided. However, for full disclosure, I did want to share that between the recording and release of this episode, Hang did sponsor one edition of our weekly Web 2.5 newsletter. For more information, web2point5.io/disclosures.
Show Website:
https://www.web2point5.io
Subscribe to Show Newsletter:
https://newsletter.web2point5.io/subscribe
Show Credits:
Dana Hork (Founder, Host, Producer)
Ron Passaro (Co-Producer/Editor)
Seton Rossini (Brand Design/Cover Art)
DISCLAIMER: This show is strictly educational. None of this is financial, tax, or investment advice — and not a solicitation to buy or sell any assets or to make any financial decisions. Please always do your own research. For important disclosures, see web2point5.io/disclosures.