Every one of us consumes media in some form, usually many forms. But few of us take the time to step back and really understand what is happening in the background.

Matt Stephens, former pro racer and GCN personality, now a major commentator with Eurosport, and internet personality with Sigma Sports, has seen it all, and been a part of the changes first-hand. Today, we chat about those changes, what is going on in the cycling media world? How brands are needing to evolve to suit changing consumer needs and wants. Plus, we flip the script on Matt, and bring out his own Hometown Quiz!