We’ve been pulling out cash and credit cards out of our wallets to pay for things forever. But more and more people are using their phones (and watches) to pay for the things they buy. And while mobile payments are a major part of consumers “going digital”, it’s only one aspect of the mobile wallet.

Matt Stringer, EVP of Marketing for Men’s Wearhouse, discusses how the company has implemented a mobile wallet strategy, and how it has helped them dramatically increase conversions - turning emails into in-store visits and purchases.