In this conversation, Andy Meadows interviews Matt Sunshine, CEO of the Center for Sales Strategy, discussing his journey in media sales, the services offered by his company, and the importance of thoughtful sales approaches. They explore recruiting the right talent, lowering lead costs through thought leadership, and the significance of establishing a strong company culture. Matt shares insights on KPIs, the role of podcasting in business, and offers advice for fellow 'girl dads'. You can also watch the full episode here.