Matt Vaadi is a social entrepreneur focused on alleviating homelessness in Columbia, SC and the surrounding areas. He accomplishes this mission by donating three percent of all revenue from his company, ERG Payroll & HR, to local charities focused on addressing this need. On top of all that, and being a best-selling author, Matt is a marketing nerd on the down-low and just a great guy.  

During my chat with Matt, we discussed what it really means to operate a mission-based organization, starting with goal setting and company policies. Both of us being newbie podcasters, we swapped lessons learned and success stories. Finally, we hit on a few foundational concepts of inbound marketing that make it an effective strategy for businesses. Enjoy!  

https://blog.thegistcontent.com/matt-vaadi-and-mission-based-organizations-podcasting-and-inbound-marketing