In this episode, Sam meets owner and COO of Milwaukee Pretzel Company, Matt Wessel. They chat about making the Milwaukee Bucks logo as a pretzel, living in Germany, making Bavarian-style pretzels in Milwaukee, their first German Fest jumping off point, being a musician, his thoughts on starting a business, balancing work and life as business owners, growing the business year over year, the idea of entrepreneurship compared to actually running a business, and the dynamic of Chip and Joanna Gaines.