Welcome back to I'm Not Selling You Anything, where we share stories of people in B2B tech who are doing things differently.

Today, I’m joined by Matt Williams—Partner at DSCMFRT and the driving force behind turning custom sneakers into scroll-stopping media assets. Matt shares how a random act of kindness and a viral video led him to partner with a sneaker designer, transforming sneakers into corporate gifting gold. We discuss how to make content that stops the scroll, Matt’s unusual toothbrush obsession, and his philosophy of giving everything a swing. Stick around and get to know Matt Williams a little bit differently. Vamos!

Introduction: Meet Matt Williams (0:00)

Matt's Louisiana Roots (1:42)

Bring your dreams to life in sneaker form (2:10)

The "Moneymakers" got it all started (6:30)

You too can be popular for the day (9:35)

The Sneaker Dudes on Linkedin (10:41)

Toothbrushes make him weird but its kind of good (13:57)

A man of movement (15:04)

Best Purchase under $100 (15:37)

The Billboard Question (17:30)

A surprise for Brian (18:02)

Send-off and our next guest (19:48)

🎙️ ⁠⁠⁠⁠⁠⁠⁠LIKE/FOLLOW/SUBSCRIBE⁠⁠⁠⁠

Check out ⁠DSCMFRT⁠ for your scroll-stopping sneakers

THIS EPISODE IS SPONSORED BY⁠ DOG SHEET