Meet Matt Wiliams, EVP/Partner and head of Group Planning at The Martin Agency, the #3 ad agency in America with over $600 million in billings. With a client list that includes Wal-Mart, Geico, UPS and the high-profile WE campaign from The Alliance for Climate Protection, Matt isresponsiblefor the strategy behind some ofthebest brands inthecountry.

Learn about channel planning in today's complex media landscape. Get acquainted with the "brand experience path." Mattdescribesthe account planning discipline and how strategy and research integrate with media.Hear how Matt applies his "component thinking" to tradition-breaking campaigns for Geico and UPS. He also covers the exciting and innovative activism program calledthe WE campaign at WeCanSolveIt.org - an outgrowth of Al Gore's success with an "Inconvenient Truth" movie.You'll also learn the insight behind the campaigns you know well from a consumer perspective: "15 minutes could save you 15%" and "What can Brown do for you?"

Suz and Matt get dishy, covering his mentors and his favorite author, Martin Amis. Amis has been described in Wikipedia as "theundisputedmaster of what the NY Times describes as "the new unpleasantness."" Matt offers his recommendations forthetwo must-read Amis novels. And then we roll back in time to the heydays of the 80's. Matt was lead-singer in a band called (oh, god, I can barely type this...) "The Flannel Animals." New wave, big hair - he was HOT! Ha ha! In addition to playing music with his sons, his guilty pleasure is playing the Rio album from Duran Duran. Suz can't miss an opportunity to sing on the show with her guest, so yes - there's a duet of Rio as the smash ending to this hit show.

Williams is impressively articulate and entertaining. Enjoy!