As a salesman with a big ego, Matt discovered he was never going to be as good as he wanted to be. He also found that training processes were inefficient and VPs of sales too busy. 

This is why he built a sales process audit system where he has helped hundreds of companies train their AEs which then train their SDRs. 

Listen in as we discuss the plight of organizations who hire based off of boxes checked and don't verify AE experience.