I loved this conversation with Atlanta immunologist, writer and science communicator Matt Woodruff! We talked about the creativity involved in scientific research, building a brand, not taking feedback personally, asking yourself if you've communicated your ideas clearly, Matt's passion for communicating science to the public in a more open and transparent way and how that builds trust, and much more. Matt's articles for The Conversation: theconversation.com/profiles/matthew-woodruff-1155340