In this issue of On The Shelf, we take a look into Mattel’s latest ventures, including a groundbreaking partnership with TOKYOPOP to bring manga-style graphic novels to Hot Wheels and Barbie. Plus, we discuss Mattel’s expansion into amusement parks, their licensing deal with Warner Bros./DC, and exciting toy reveals from New York Toy Fair, including the epic MOTU x Thundercats crossover!

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Check Out PIXEL DAN and his coverage of the 2025 New York Toy Faire

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